Now comes the fun part: building your online clothing store. So, how to build an online clothing store? The key factor in creating the design of your online store with necessary functionality is choosing the right ecommerce platform that meets all your business requirements. There are a great variety of ecommerce solutions to select from, and you can narrow down your choices by taking into account such factors as pricing, functionality, ease of use, design options, performance, security, scalability, SEO (search engine optimization), payment options, and a lot more. Need help choosing an ecommerce platform? This video guide will help you select the right one for your business. As a website development company, we recommend you to use Magento to build an online clothing shop. Magento is a scalable open-source solution that fits small and enterprise-level businesses. The platform is used by many famous clothing brands, like Nike, Christian Louboutin, Helly Hansen, Lacoste, Mikimoto, and more. If your fashion clothing store deals with multiple products and the website is expected to manage large traffic, this is the best solution for your ecommerce business.
Build your website on any ecommerce platform with Elogic We'll help you choose the best tech solution for your fashion brand and implement it VIEW SERVICES Market your online clothing store You’ve launched your online clothing store. The next step is to implement your marketing and sales strategies. These days, social networking (Facebook, Instagram, Twitter) is an excellent way to market your online clothing store. Instagram is the best photo-based network for fashion brands, as you can demonstrate high-quality photos of your trending products and link these clothing items to the product page. Don’t forget to use hashtags so shoppers can find your products without hassle. Facebook is another great social media to market your online boutique. Their ads system is easy to navigate, allowing you to target your social media audience. To generate traffic to your fashion store, you just need to create an appealing advertisement, set it up, and monitor analytics. Remember to determine how much each click to your ecommerce site costs you, and how you can enhance that. Consider email marketing and content marketing. Both are amazing free tools to earn traffic over time. Content marketing enables you to add value to the store by discussing topics that your customers will be interested in. Abandoned shopping cart emails can boost conversion rates and recover sales.
One last thing that we haven’t discussed so far are SEO (search engine optimization) and Google Adwords. Add highly searched keywords to your store to appear at the top of Google’s results. It’s also crucial to structure your website so that all the content can be easily indexed by Google’s web crawlers. Optimize your meta descriptions and page titles. There are a large number of other sales channels, but if you focus on the mentioned strategies, you’ll be able to reach enough customers to make your business profitable. Time to make your first sale! If you’ve made it this far, you now fully aware of how to build a fashion brand online and are ready to start selling. It may seem a bit challenging at first, however, just concentrate on one step at a time and proceed further from there. We’ve worked with many fashion retailers, helping them build and support their Magento-powered shopping platforms and we understand that each fashion business has its unique requirements. If you need to receive a more detailed estimation of online retail startup costs or you want to know more about how to start an online apparel business, fill in the form below, and our managers will contact you shortly.
Types Of Clothing A guide to the many different types of clothes Clothing – also referred to as clothes, apparel or garments – are typically items made from fabric and other materials that are worn on the human body. There are clothing ‘types’ based on setting: Business attire – worn for work purposes Casual wear – worn as standard clothing Formal wear – worn for events such as weddings Lingerie – under garments worn for support and / or decoration Sports wear – worn for athletic activites like running And ‘types’ based on gender and age: Baby clothes – worn by babies and toddlers Childrens wear – worn by children aged from 2 upwards Menswear – typically worn by those who identify as men Womenswear – typically worn by those who identify as women But clothing can also be broken down into different types of clothes based on garment:
To make this the most conclusive list of clothing types, let’s look at the above list of garment types, and break it down further with descriptions and photos! Bloomers Bloomers are an undergarment worn on the lower body, usually with an elasticated waist, and often finished with lace on the hem of each leg. They were created in the 19th century to be looser and more lightweight than the dresses worn by women which were at the time made from heavy weight fabrics. Although not designed by her, bloomers are so called after Amelia Bloomer, the women’s rights activist from the 19th century. Blouse A blouse is an upper body garment, found in womenswear. Similar to a shirt, the blouse can be:
Blouses are often made from a lightweight fabric than their ‘shirt’ counterparts, and often have more interesting details, such as lace collars, gathering, pleats, pin tucks and more. Think of a bodysuit as a leotard with a snap opening under the legs and you’re on the right track! Bodysuits are usually made from skin toned knit fabrics so that they can offer a little modestly when wearing low cut dresses . Bras are worn by women to support the bust. They come in different styles, with different cuts, shapes and levels of support too. Three plus size women wearing bras. On the left is a tall white woman with long ginger hair, in the centre a shorter white woman with dark brown hair and on the right a tall black woman with curly brown hair. Bustier
Female ClothingThe bustier is an upper body garment that fits close to the bodice, with straps on the shoulders. There is not usually boning in a bustier, but it is made up of many sections, similar to a corset. The most famous and easy to recognise bustier is the one John Paul Gaultier made for Madonna! The caftan (also spelled as kaftan) is a loose fitting garment made popular in the 1950s by Christian Dior. Traditionally it was open at the front, though in the 2000s they have often been created closed as a simple pull-on style dress or cover up. Kaftan - Photo by Malcolm Tam We’ve all worn cardigans knitted by our grandmas right? Much like a sweater, cardigans are made from knit fabrics and have a front opening. They can be zippered, but a button opening is more popular. They were made famous in the 1920s by Chanel as part of the two and three piece sets with skirts. A cloak is worn as an overgarment which can cover just the upper body, or be longer in length reaching the thighs, knees or even ankles.
They typically have slits in the front for the arms to exit as and when needed. A coat is similar to a jacket, but longer in length and designed for colder weather. They’re more of a winter garment and can be made from heavy weight fabrics such as wool, with interlining added for extra warmth before the lining Is added. Historically corsets were worn under clothes such as dresses and laced up very tightly to ‘cinch’ in the waist so that it was as tiny as possible. Since 1987 when Vivienne Westwood added corsets into her collection, other fashion designers have followed suit, and corsets are now a well used type of clothing used in dresses and as separate pieces! Corsets differ from bustiers in that they use ‘stays’ or ‘boning’ to provide structure and support. These can be metal, plastic or polyester boning. A dress is a garment which hangs from the shoulders, covering the upper body area, buttocks and thighs. It can be close fitting ot loose and airy. Stylistic variations mean that dresses can also be strapless, which requires them to be closely fitted to the upper bodice, and can also fall to any length between thigh and floor.
I have an indepth guide to the different types of dresses if you’d like to learn more. Worn by women during the World Wars, dungarees were originally workwear for men. They’re made up of trousers, a front and back bib, which are secured together with should straps. Now worn by women and children more than men, the dungaree has become a firm favourite, being made of denim, corduroy and vibrant printed fabrics too! The jacket can be either casual or formal, and worn as tailoring or outerwear. An anorak and a bomber jacket are considered to be a type of casual outerwear jackets, while the tuxedo and blazer are tailored jackets.
Originally known as a type of cotton fabric woven in Nîmes in France, it became a more recognised term as a garment made from denim by Levi Strauss in the 1800s. Jeans in the 2020s come in a range of styles, fabrics and cuts as well as different colours when created in denim! I have a great article on how I made the DIY jeans in the photo below! The sewn waistband on my funky deconstructed Derek Lam style jeans! In the 19th century, a jumper was a short coat-like garment worn by men. It is currently the terms used in the UK when referring to a sweater. Learn more about jumpers with this great guide on the types of sweaters here!
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